From Ben and Jerry’s to Spanx, How I Built This is the definitive podcast about the lives that build big businesses. NPR’s Guy Raz conducts first-hand interviews with company founders, delving into the nitty gritty development of organizations who at times struggle to find support or money but inevitably grow to become household names with a motivated founder at the helm. Finally, a podcast that shows, at least in its initial stages, a company is about an idea that someone believes in.
What makes it a unique business podcast is that the show speaks with successful entrepreneurs who come from all walks of life. Moreover, the podcast routinely highlights women led companies and founders of colour. There is no linear road to a favourable outcome in business. Therefore it is wonderful to have a podcast for entrepreneurs that shows a real life perspective, and the diversity of those doing business.